Hi Everyone
Today on Oprah the show featured the winners of the Dove campaign promoting their latest hair and body products called 'pro age'. The campaign features 5 American women all above their 50s all mature women posing in their natural state. The women embraced their age, their skin their bodies and loved doing the campaign to celebrate all of those things. The Dove campaign Pro Age challenges the traditional stereotype that only the young can be beautiful by creating attitudinal change about ageing. Instead of negative and fear driven perceptions, the Dove campaign want women to feel positive and hope driven (sourced from the links below). The Dove campaign celebrates pro age and not anti age. Only this week the winner of the Australian Dove campaign was announced and 'Carolyn Oates' who is 63 years old was the winner (see image above). Carolyn will feature on the next issue of the Womens Weekly magazine. After watching the Dove 'you tube clip' on Beck P's blog (powell psychology) I thought I would share this great story about real women with real faces and bodies. Here are the links to view the commercial in America and the story on Carolyn.
American Dove Campaign commerical
campaignforrealbeauty.com
